Services
Creative Services
Wall Banners
Available in many sizes to suit your needs, wall banners are large, durable, nylon mesh, cost-effective products that deliver promising results. They’re image-based rather than text-based and are created to attract attention in high traffic scenarios.
Usage Guidelines:
Wall banners are to be used and recruitment fairs, community events and approved designated areas on campus. Avoid too much type. Too much writing is not appealing to the reader.
Audience
Current Students
Prospective Students
Community
Faculty/Staff
Retractable Banners
Easy to store, and quick setup, retractable banners are intended for offsite outreach and/or recruitment events for potential students. They include a sturdy metal base with wheels and include a tent-pole to secure the banner in place. They’re image-based rather than text-based and are created to attract attention in high traffic scenarios.
Usage Guidelines:
Not intended for on-campus usage. Avoid too much type. Too much writing is not appealing to the reader.
Audience
Current Students
Prospective Students
Community
Faculty/Staff
Brochures
Marketing brochures are designed with a consistent, contemporary look & informative content. They help capture the attention of potential students. They focus entirely on the college program and its offerings, thereby getting the undivided attention of prospective students. The content should be interesting and informative, supporting it with appropriate images and a call to action.
Usage Guidelines:
Avoid too much type. Pages filled with writing are not appealing to the reader. Break up the copy with photos, charts, etc.
Audience
Current Students
Prospective Students
Marketing
Newspaper ads
If your target audience reads the newspaper, one effective way of communicating is by placing an ad in the local or regional newspaper. Ad sizes include ¼ page, 1/2 page and full page.
Usage Guidelines:
Print media is used to promote programs/classes/events. Evaluated for appropriate media and budget, audience. Research newspapers for maximum visibility. Obtain quotes and work with department to submit all required documentation.
Audience:
Prospective Students
Community
Promotional Items
Promotional items are printed with the STC Standard Logo and are available in limited quantities for distribution at events where the opportunity to engage students is present.
Usage Guidelines:
Request must be submitted one (1) week prior to event. Request will be evaluated and revised as necessary. Intended for STC Events and promotion for students.
Audience:
Current Students
Prospective Students
Community
Plaques
Made of laminated wood and polished brass accents, plaques are a generous way of showing your appreciation, or awarding an accomplishment. Plaques come with predrilled wall mounts and can be customized to your specifications.
Usage Guidelines:
Plaques are used for events/retiring faculty staff and special projects. Quotes will be obtained and submitted to department to process.
Table Covers
Table covers are made out of cloth material and have the STC Standard logo and department name.
Usage Guidelines:
Standard table covers can be ordered via requested form. Quotes will be obtained and submitted to department to process.
Digital Services
Micro-site
A micro-site is a multi-page site within the STC website, used to promote college-wide initiatives, campaigns, or marketing. A micro-site is NOT to be used for promoting general college events (e.g. Fall Festival, Career Expo) programs, or organizations/clubs.
Usage Guidelines:
Can be used to promote an initiative such as Texas Completes, or Bond Elections, and usually consist of 4-10 pages. (i.e. bond2013.southtexascollege.edu).
Audience:
Current Students
Prospective Students
Community
Website Banners
One of the most popular ways to promote on the STC website. They consist of a 960x300 banner than spans across three main entry points for students (Homepage, Discover, JagNet). Audience will determine which website they are placed on.
Usage Guidelines:
Banners promoting events are allowed to be in rotation 1 week before event. Banners promoting select programs are allowed to be in rotation for 1 month (no more than 2 programs at any given time, and are preselected by PR & Marketing). No more than 10 slides are allowed in rotation.
Audience
JagNet: Current Students
Homepage: Mixed
Discover: Prospective Students, Community
Digital Signage
Public Relations & Marketing currently uses digital signage to promote events, news, important academic dates, etc. The audience is strictly internal, meaning that message should be focused on current students. Specific campuses can be target to provide relevant campus news and events.
Usage Guidelines:
No videos or audio. Earliest to schedule is one month. Latest to schedule is 7 days in order to be effective. Must have an end-date. Requestors may submit their own slide, as long as it’s the correct dimensions and meets PR & Marketing approval.
Audience:
Current Students
Reporting
A department, office, division, or organization may request a report on traffic or usage for their respective page/site. This is used to help gauge interest or effectiveness towards a campaign, page, or site within the STC Website.
Usage Guidelines:
Available on request. Used to show effectiveness of page or microsite. Requester must be site custodian or in charge of page/site.
Audience:
Department leaders
Social Marketing
Departments and Programs wanting to engage with students on these networks only need to schedule messaging through our office via the social media form <link>. When preparing your message keep in mind that keeping it simple is the key, so try to limit your message to 150 characters. Also, to further enhance your message, provide graphics (like a photo or flier) to catch users attention. Once submitted, our team will review your request, and if approved, will be scheduled.
Usage Guidelines:
Promote events, jobs, external articles/pages, fan pages, photos, awareness, and notifications. Must use form to submit. No limit to schedule ahead of time, submit no later than 3 days before event.
Audience:
Current Students
Prospective Students
Parents
Community
Calendar of Events
Programs & Departments are welcome to post to the calendar of events. This includes events for Arts & Entertainment, Registration, Community Days, College-wide Events, and Workshops for Student Success. Event pages are not required for every event request.
Usage Guidelines:
Not intended for student organizations. Must have all dates and time details established. Event page not required.
Audience:
Current & Prospective Students
Community
Event pages
If an event has printed material that needs a landing page for more information, an event page can be created. These need to have all relevant details, as well as any video produced or marketing material (e.g. flyer).
Usage Guidelines:
An event page can be created if an event has either printed material, a new post, or social media post and needs a supplemental page to provide more information. Not all events warrant an event page, since the calendar can be used to provide basic event details.
Audience:
Current Students
Prospective Students
Public Relations
Press Release
A press release is a newsworthy piece of communication that is typically sent to assignment editors in the media. The ultimate goal of a press release is to gain the interest of the assignment editor in order for him or her to assign a staff reporter or journalist to the story. For this reason, a good press release should be concise and contain all the important facts including the Who, What, When and Where in order for the reporter or journalist to pursue the story in more detail.
Media Advisory
The purpose of a media advisory is to alert the media of an upcoming event. A media advisory essentially acts like an invitation, informing the media with only the important facts including the Who, What, When and Where. Visual opportunities and special guests should also be listed if possible in order to give more value for media attendance.
Feature Story
A feature story typically has a more narrative tone and goes into more detail regarding the subject. Features are often utilized to share personal or human interest stories and to also help the audience relate more to the subject.
